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Custom Website Development Toronto

E-Commerce SEO

Running an online business can be challenging. On top of the normal daily operations of running a store, such as inventory management, choosing products, and making sales... what about ensuring that your e-commerce store is showing up on the first page of Google? E-Commerce SEO is one of the more difficult forms of search engine optimization, and that’s because many competitors selling similar products/services are also doing their best to rank on Google’s first page.

When it comes to search engine optimization, Xi Digital are the professionals you can trust. With many success stories of bringing our customer’s websites from the Google abyss, to the first-page search results of all the major search engines (Google, Yahoo, Bing etc.). Our team includes SEO experts, skilled SEO content writers and e-commerce website designers who are experienced and committed to driving good quality organic traffic to your online store. 

 

Custom Website Development Toronto

What Exactly is E-Commerce SEO?

Driving potential consumers to your website organically is one part of SEO, but what’s more, is leading those consumers to your e-commerce store and turning them into buying customers. Product-based SEO is a great way to increase leads and sales, but where do you start? With Xi Digital as your SEO and digital marketing partner, get ready to see your business succeed and grow at an impressive rate. After completing a full website audit, our talented and multi-faceted team will come up with a well-thought-out strategy and plan that custom tailored specifically to you and your business needs. Not to mention, we can help you build and create your own e-commerce website from scratch as we have a talented design and development team. Here are a few ways to start: 

Keywords: Keyword research is one of the most important components of your e-commerce SEO marketing. This step is where we will determine which keywords to target throughout your website in order to drive qualified organic traffic to it.

Content Creation & Marketing: While keyword research determines which phrases to target, content creation is where you seamlessly incorporate those keywords into high-quality written content. This can include but is not limited to, product descriptions, blogs and articles, website pages, landing pages, ghost pages and more. The goal is to consistently drive traffic to your e-commerce website. 

 

SEO Product Pages: Using keywords on pages and blogs will drive traffic to your website, but how do you bring searchers directly to your product pages? With the use of meta titles/descriptions, imag tags, a proper hierarchy of headings, as well as optimization of product descriptions, and a little XI SEO magic, your products will be ranking on the first page and driving sales!

Link Building: Link building is the process of creating links leading back to your website product pages. Our techniques include guest blogging, product image sharing, product video marketing, directory listings and much more. With high-quality and smart link building, Google will see that your website is of high authority and trustworthy. With a high-authority domain, more users will share your website and continue to link to it and recommend it, giving your website even more authority and causing your product pages to become even more relevant. With Xi Digital as your link building partner, you will see fast progress with your E-Commerce SEO.

Google My Business Optimization: Another way to increase organic traffic and rankings is by using Google My Business properly. We are experts when it comes to GMB optimization. We’ll help to create a local business profile on GMB and we’ll add shoppable products that will organically lead people directly to your product pages for conversions.

Product Page Reviews: While product reviews might not work the exact same way as creating content with targeted keywords, they can definitely help increase traffic to your website. That’s because, to a consumer, product reviews can actually make your website appear more alluring to deliver even more sales. As more users convert on your website, more positive signals will be sent to search engines and users, re-confirming to both that your website is of high-quality and value.

YouTube Logo Marketing: At the end of the day, all of your SEO or marketing efforts are to send potential consumers to your website in order to make purchases. YouTube marketing is another way to promote your products organically. By creating product videos or user-specific videos (like how-to's) you can optimize your YouTube channel to push organic results on Google and the other major search engines. Not to mention linking your website and product pages to your Youtube channel as well.

Implementing E-Commerce SEO With Xi Digital

Xi Digital are pros when it comes to E-commerce website design and SEO. Trust the experts to help take your online business to the next level. There’s no time like the present, especially with COVID-19 still among us. We can help get your business online quickly and start driving traffic to your site. All you have to do is give us a call for a consultation at 416-628-5410 or send us a message.

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